The January Economic Index Is In

Dr Eschker’s hard-working team reports that “The Monthly Foreclosures data in Humboldt County have been updated. There is a decrease in both Notices of Default and Trustee Deeds since our last update and since their peak after the housing bubble burst. These measures of foreclosure are at or near long run averages, which is an indication that the county housing market has bottomed out.”

Read the full report HERE.

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Streamguys Takes it Further

The latest from our premiere internet player:

FOR IMMEDIATE RELEASE

Press Contact:
Brian Galante
Dimension PR
(207) 494-8428
brian@dimensionpronline.com

StreamGuys Turnkey Streaming Network Elevates Online Radio Presence for Cox Media Group

SaaS platform integrates multiple cloud-based products and services to support live and on-demand streaming, targeted ad delivery, audience metrics and more for 60 stations

BAYSIDE, CALIFORNIA, February 1, 2016 — StreamGuys, a pioneering content delivery network and streaming media provider, has partnered with Cox Media Group to roll out a turnkey SaaS streaming platform for live ad-supported broadcasts, on-demand podcasts, and detailed business metrics and reporting across its entire radio network.

Now live across all 60 Cox Media Group radio stations in 11 markets, StreamGuys has built a rich toolset around its robust, reliable cloud-based content management and delivery network in alignment with the broadcaster’s goals. The company’s SaaS approach cleanly and cost-efficiently integrates several recent, innovative StreamGuys SGsuite products and services into the network that enrich streaming player data, accelerate podcast creation, enhance royalty reporting, and monetize streaming initiatives.

“In StreamGuys, we have found an ideal technology partner that understands the same opportunities we see to evolve our radio products,” said Tim Clarke, senior director of digital audience, Cox Media Group. “Their infrastructure and technology, along with competitive pricing and expertise in broadcasting, gives us incredible flexibility in the management and delivery of our network-wide streaming initiatives.”

Clarke emphasizes that Cox Media Group’s key goal is “ubiquity,” and StreamGuys’ open architecture assures delivery across all web and mobile platforms to support all listener preferences. The streaming experience is further bolstered through SGPlayer, an HTML5 multimedia player that is custom-skinned for each station. SGPlayer’s rich metadata support delivers the relevant information that online audiences seek along side the audio stream, including song/artist data, album art, recently played tracks and social media links for sharing the experience with other listeners. SGplayer is also an approved Nielsen SDK player, delivering client-side analytics that offer greater insight into online listener demographics than what was possible before.

Beyond live streaming, Cox Media Group is managing its ever-growing stable of on-demand podcasts using StreamGuys’ SGrecast software. SGrecast empowers multiple operators to quickly turn linear broadcasts into Podcasts and side channels of any length, with near-immediate turnaround to consumers. Clarke notes SGrecast has been “a phenomenal success,” and is used for brief news, traffic and weather in every market; and 24/7 rebroadcasts of high-profile shows after initial airings.

StreamGuys’ advertising portfolio also allows Cox Media Group to intelligently strategize local and national online ad campaigns. In addition to local video and audio insertions, Cox Media Group integrates ads for out-of-market listeners using StreamGuys’ connectivity to AdWave, a leading ad marketplace warehouse.

“Our listeners want access to our content on demand and on the devices of their choosing; SGrecast allows us to extend the life of content beyond the live linear broadcast,” said Clarke. “We can now provide content such as news, traffic and weather in an on-demand audio format that is easily consumable in our apps and on our websites. Additionally, we can offer a more advanced level of targeting to our advertisers, giving them more meaningful opportunities to reach our collective listeners.”

The StreamGuys SaaS architecture also integrates the company’s leading business software platforms, including a custom package for enhanced royalty reporting. This allows Cox Media Group to deliver information to the RIAA and SoundExchange about when and where songs were played in an automated manner—eliminating the time-intensive manual data entry and paperwork previously associated with ensuring artists are fairly compensated. The business software package also includes SGreports for in-depth audience analytics and stream metrics; SGalerts for e-mail-based notification of performance issues network-wide; and detailed logging and reporting for ad playout and exposure.

“Cox Media Group has deployed a highly progressive streaming architecture that StreamGuys will continue to scale and evolve in partnership with their internal teams, ensuring they remain on the leading edge of digital media delivery for many years to come,” said Jason Osburn, executive vice president, StreamGuys. “We are elated to deliver a comprehensive SaaS service that, along with our turnkey support, will at once help Cox Media Group solve problems and generate new ideas to push online radio and podcasting forward.”

About StreamGuys, Inc.
In business since 2000, StreamGuys is an industry-leading service provider of live and on-demand streaming, podcasting delivery, and software-as-a-service (SaaS) toolsets for enterprise-level broadcast media organizations. The company brings together the industry’s best price-to-performance ratio, a robust and reliable network, and an infinitely scalable cloud-based platform for clients of any size to process, deliver, monetize and playout professional streaming content. StreamGuys supports many of the world’s largest Podcasts, global TV and radio broadcasters, video and audio production companies, houses of worship, retail and hospitality businesses, government organizations, medical and healthcare services, and live venues for sports and entertainment. The company excels in developing and deploying technologies for business growth and revenue generation, including dynamic ad insertion, mobile streaming and detailed business and data analytics.

# # #
StreamGuys, Inc – info@streamguys.com – www.streamguys.com – 707.667.9479
P.O. Box 828 Arcata, California 95518 – fax 707.516.0009

 

Three Things I Just Learned

1. Mega-uber-Hollywood producer Kathleen Kennedy, the godmother of the Star Wars franchise, is a graduate of Shasta High School. That’s in Redding.

2.  14% of the State of California is pavement. That includes roads.

3.  When the Humboldt Soup Company says on its Facebook page that they have Chicken Cocoanut Curry Soup, you HAVE to get there before 2pm or it will be gone.

Speaking of gone, we are taking a hiatus until the New Year. Stay dry and and take care of each other. Hopefully the new year will not be as ugly as the old was. Our very best wishes to each of you!

 

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The Ad That Makes Me Cry

I’m talking about the GE ad that shows an Idea, in a costume that looks like it was recycled from the Farmer’s ad about “gaps in your insurance coverage”. The Idea is a scruffy, shaggy creature that no one wants around because it’s ugly and disturbing.  It hangs out at coffee shops till they close. It’s homeless, living in a box in an alley. Finally a yuppie takes it in but by that time my eyes are filled with tears.

Cherish your ideas! Every business in this community started as an idea. Cherish your ideas- nourish them, love them, work on them, discuss them and above all be thankful for them.

Happy Thanksgiving!

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Do You Go To “Free Dinners”?

Like everyone else, I’ve been aware that sales operations pushing timeshares, questionable real estate developments and other bad ideas sometimes entice their victims with a free meal. Lately there are even out-of-town hospitals inviting our folks to sit through a presentation on the glories of their particular institution while munching on a free hotel meal.   I can’t imagine why anyone shows up.  I’m really put off by the notion that I’m such an imbecile or so broke that a free meal would cause me to choose one vendor over another.  For a free meal, I couldn’t be bothered to drive downtown, not unless it was catered by Wolfgang Puck in person and we got to keep the chinaware. 

But hundreds of people show up at these things. I’ve heard about people who show up  at ALL of them.  I wonder how many of you got an invitation, on thick paper, to a “Free Eureka Dinner Conference” involving real estate investing, at the Red Lion on Monday Nov 30th. According to the flyer, this is “sponsored” by a couple of A&E TV personalities but  they will not be present.  Nowhere in the literature can you find the name of the entity actually presenting this “Real Estate Income Event”.   The return address is a “unicorn ” office In NYC, a virtual office where no one actually works. If you want advice from these folks, you’re welcome to it. I think I would recommend consulting one of our many local realtors or brokers, or taking a class. If you go, let us know how it was!!

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The HSU Economic Index For October Is In!

The Index of Home Sales fell in September but is almost 14% higher than this time last year.  30-year mortgage rates in Humboldt County have decreased fro 4 per cent to 3.875 percent, while the median home price rose from $268,000 to $270,000.  In other words, things are pretty flat.  See the full report HERE..

Hazards of Landlording-here’s one you never thought of

We’ve been offline for a couple of weeks, during which we experienced a lot of what all of you have- the cellphone outage. out-of-town visitors, more visitors, family reunions, and gaining five pounds from all the eating out. We’ll catch up little by little but I wanted to tell you first about a lesson learned re: the US Postal Service.  This lesson may save you some grief.

I have a 3 BR/2 BA house and for several years I have rented out the extra bedroom and bath.  On the same day that we had visitors from New Jersey,  one tenant moved out and another moved in.  Meanwhile my friend from LA , with whom I was planning a road trip to British Columbia, also showed up and realized he’d left his passport in LA. He got a friend to fetch his passport and mail it to my place using certified mail.  I use a PO box for 90% of my mail so I didn’t notice we weren’t getting any mail in the mailbox.

After a few days his passport hadn’t shown up so he accosted the mail carrier, who told him that he hadn’t delivered any mail to us for a few days because the house was vacant. Vacant!  Never mind the cars in the driveway and parked in front! Never mind the well-tended and watered planter box next to the mail box! Never mind that there were three adults and a dog living here the week this happened! Never mind that the house has not been vacant for even a day since I bought it in 1993! He thought the house was vacant.

Why?  Because he saw the forwarding order from the tenant who moved out and concluded that the house was empty. He apologized profusely for his error but by that time the passport had been sent to some kind of postal clearing house in Sacramento. We called the post office on Clark and they advised us to wait a few days. We did and nothing happened. To make a long story short, we went down there twice and enlisted the help of a supervisor named Eley,  The passport finally showed up this past Saturday, after being lost in the bowels of the USPS for almost three weeks. The stress on both of us was extreme.

The USPS is like any other organization- only as strong as its weakest link. Every supervisor we talked to at the USPS said the carrier “needed to be talked to”. How ’bout he should be retrained??  The lesson learned is that certified mail, which costs $3 and change, is useless.  If you have something valuable to send, send it REGISTERED which costs $12 but at least they can locate it. Registered mail is signed for at each stage of its journey, much tighter tracking.  I notice that Fed Ex has a small package option for $8.  I suspect that when Fed Ex loses something, they find it pretty quickly. Again, they have a signature for each transfer.

Next time, Fed Ex for sure. And folks, don’t bother with certified.  It’s not worth the paper it’s written on.  If you have any stories about lost mail and the USPS we’d love to hear them.

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