Commercials That Glorify Jerks

Have you noticed a strange trend toward commercials that glorify obnoxious behavior? They used to show shiny happy people smoking the Marlboros or whatever so that you, the viewer,  would be motivated to emulate that  behavior. Now they show jerks. 

Take that National Car Rental ad with the boorish guy who doesn’t want to talk to people and thinks control is sexy.  It may be, but he’s not.  The followup ad in which he’s talking to cars about why he’s not picking them adds to his cred as an MCP but I don’t see how it’s selling car rentals.  That is the point, isn’t it? 

How do you like the Experian ads that encourage folks to show their “credit swagger” which apparently excuses all kinds of asshole behavior. If any bozo or bozette has the nerve to put their feet on MY desk or shines a laser pointer in MY face,  they’ll be given the bum’s rush fast.   Of course I’m not a loan officer,  so I don’t have to put up with jerks on a daily basis. 

Civility in business will never go out of style.  Trust me on this.

END

Arcata Business Closures

The Mad River Union has a helpful summary of recent business closures in Arcata. These include McKenny’s DIB, the St Vincent de Paul store on K Street, the Hunan Plaza Chinese restaurant (after 27 years!!), the Essence of Humboldt gift shop and , at the end of the month, the Eden seed and gift shop on Ninth Street.  It looks worse when you list them all together. Thanks to the Union for compiling these. No link available. 

NonStop Sac to Boston, Siemens Shows Off

“Please come to Boston in the springtime..” Remember that song? Well, you might not make it by springtime but starting June 18 and continuing till September you’ll be able to fly to Boston NONSTOP from Sacramento on Jet Blue for as little as $199 each way. Take your kids on the Freedom Trail! Or catch the train up to Montreal- a one day ride- and show them a foreign country. That last would be my plan and I’m almost excited enough about it to consider flying again.

In other transportation news, Siemens is having a kind of expo on February 25 and 26 on the Capitol Steps to advertise its bid re: the HSR contracts. Again, it sounds like a lot of fun for train freaks (like me) and kids (like me.)  Check it out here or if the link doesn’t work check the Feb 12 edition of the Sacramento Business News.

Happy Retirement, Wally Cunningham

I took my car into Old Town Brake and Auto at 4th and D as I have for the past 15 years and Wally told me he’s retiring at the end of the month, turning the shop over to his son Brian (whose own shop, Eureka Brake & Automotive, on Second Street, will remain open.) Wally has achieved the American dream- a successful business to pass on to his kids and as far as I can figure he did it the old -fashioned way-through hard work. Keeps the same employees around for years too. Stop by and say goodbye to Wally and Sharon, who are remaining in the area. We’ll miss ya, Wally. 

And I’ll be offline for a few days while St. Joseph’s installs my new knee. Or should that be, my knew knee?  Blessings of the season to all of you.

Humboldt Saltwater Anglers’ Update

We are always proud to share the Humboldt Area Saltwater Anglers’ newsletter because a) it’s informative and b) it LOOKS so good.  Here is the latest from this stellar organization. It takes a while to load.  Good things are worth waiting for.