Commercials That Glorify Jerks

Have you noticed a strange trend toward commercials that glorify obnoxious behavior? They used to show shiny happy people smoking the Marlboros or whatever so that you, the viewer,  would be motivated to emulate that  behavior. Now they show jerks. 

Take that National Car Rental ad with the boorish guy who doesn’t want to talk to people and thinks control is sexy.  It may be, but he’s not.  The followup ad in which he’s talking to cars about why he’s not picking them adds to his cred as an MCP but I don’t see how it’s selling car rentals.  That is the point, isn’t it? 

How do you like the Experian ads that encourage folks to show their “credit swagger” which apparently excuses all kinds of asshole behavior. If any bozo or bozette has the nerve to put their feet on MY desk or shines a laser pointer in MY face,  they’ll be given the bum’s rush fast.   Of course I’m not a loan officer,  so I don’t have to put up with jerks on a daily basis. 

Civility in business will never go out of style.  Trust me on this.

END

Arcata Business Closures

The Mad River Union has a helpful summary of recent business closures in Arcata. These include McKenny’s DIB, the St Vincent de Paul store on K Street, the Hunan Plaza Chinese restaurant (after 27 years!!), the Essence of Humboldt gift shop and , at the end of the month, the Eden seed and gift shop on Ninth Street.  It looks worse when you list them all together. Thanks to the Union for compiling these. No link available. 

Humboldt Saltwater Anglers’ Update

We are always proud to share the Humboldt Area Saltwater Anglers’ newsletter because a) it’s informative and b) it LOOKS so good.  Here is the latest from this stellar organization. It takes a while to load.  Good things are worth waiting for.

HOLIDAZE – Some brief observations

Yesterday was December 4 and I could not find a parking spot in Old Town.  This year is one of those with only three weeks  between Thanksgiving and Christmas. I hate when they do that. We have cause to rejoice- the waterfalls in Yosemite are falling  again. No, the drought’s not over but at least the mountains are looking more normal. Elsewhere..

Sacramento papers reported that the July  California bar exam had the lowest pass rate of any in recent memory- 61% for first-timers, down from 68% last year.  the pass rate for repeaters was only 14%, down from 21%. I don’t mean to be alarmist, but it seems to me that with all the confusion about Prop 47,  possibly changing weed laws and definite changes in immigration policy,  we shouldn’t be facing these challenges with dumb lawyers. Be forewarned!!

Are you a Twitter user? (I call them twits.) The Economist reports that Twitter has ore than quadrupled its revenues since 2012 but is not expected to be profitable until 2017 if then. One reason is that they devote more cash to compensating their employees than do Google and Facebook. 285M folks log onto Twitter monthly which includes 20% of American smartphone users. 75% of Twitter’s ad revenues  are from the mobile market. They observe that Twitter’s user-growth has slowed and that Facebook has four times the number of users. Me?  I did two tweets.  I’m done.  I’ll check in next time there’s civil disorder. 

Finally , you looking for a job?  The Rite Aid in Henderson Center has NOW HIRING on their marquee. Union jobs! Go for it!

 

The Eagerly Awaited Humboldt Soup Company

..is holding its official opening tomorrow. Here’s a link to the menu as posted on Facebook (they don’t have their website operational yet) so you can check it out before lunch tomorrow ’cause it sounds like there’s going to be a stampede. You have to scroll down aways to see the whole menu. The beet salad sounds incredible. Good luck to them!

October Economic Index Is In

This month’s Index reflects an economy in the doldrums.  Although the Composite Index increased 1.2 points this month, it is down 2.2 points from this time last year. Retail and Employment are up, Home Sales, Hospitality  and Lumber showed declines. Again our thanks to Dr. Eschker and his hardworking team.