Tag Archives: StreamGuys

Podcast News From The StreamGuys

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You guys enjoy podcasts? Our friends over at SteamGuys inform us that they are partnering with podcasting pioneers Blubrry to expand audiences for Podcasters through Internet Radio Streaming. 

Here’s their announcement:

New Podcast2Radio functionality automatically turns podcasts into live Internet Radio stations and provides detailed analytics on growing listenership

BAYSIDE, CALIFORNIA, July 5, 2016 — Podcasting pioneer Blubrry has partnered with StreamGuys to enable podcasters to expand their audience and reach through internet radio streaming. Leveraging powerful tools from StreamGuys’ comprehensive software­-as­-a­-service (SaaS) toolset, the new Podcast2Radio option lets Blubrry customers effortlessly convert podcasts into linear internet radio streams delivered to new audiences through StreamGuys’ robust, cloud­-based content delivery network. This increased distribution is complemented by rich analytics and statistics from StreamGuys that enhance the ability for Blubrry users to measure and track their growing listener base.

The new Podcast2Radio service provides a powerful new medium for distribution of podcasters’ already­-produced content, expanding their reach to internet radio listeners across an even broader range of consumer devices and platforms. StreamGuys’ alliances with internet radio aggregation directories such as TuneIn and SHOUTcast further the field of prospective listeners, and increase the opportunities for podcasters’ content to be found.

“As more content producers adopt on­-demand podcast distribution, it becomes harder for podcasters to be discovered and grow their audiences,” said Jonathan Speaker, COO of StreamGuys. “With the Podcast2Radio service, podcasters can massively increase their distribution and multiply their exposure without any additional effort. We’re excited to partner with Blubrry to help their customers reach a whole new set of listeners.”

“Our partnership with StreamGuys makes it exceptionally easy for customers to instantly extend their reach through internet streaming,” said Todd Cochrane, CEO of Blubrry parent company RawVoice. “StreamGuys’ robust, cloud­-based infrastructure meets the high standards for reliability and scalability that our customers demand, while its extensive analytics capabilities bring additional value to our customers. As pioneers and innovators ourselves, we’re thrilled to be working with the like­-minded experts at StreamGuys.”

Taking advantage of the new Podcast2Radio offering will be straightforward and simple for Blubrry customers. Once users sign up for the service through the Blubrry portal, it will automatically turn their latest podcasts into a looping, continuous, linear stream through a specialized configuration of StreamGuys’ Remote Encoder Lite high­-quality, multi­-format encoding software. As new podcasts are added to customers’ RSS feeds, Podcast2Radio automatically adds them to the internet radio stream in place of older content, all without playlist editing or other manual user intervention.

StreamGuys’ powerful analytics and statistical toolset also provides Podcast2Radio users with deep insights on audience growth. Access to StreamGuys’ SGmon live monitoring service gives podcasters granular metrics about concurrent listeners, while weekly SGreports emails provide detailed use statistics including unique listeners, geographic location, listening duration and more. Such data is invaluable to podcasters, particularly those looking to monetize their content by directly offering advertising opportunities to potential sponsors.

The new Podcast2Radio capabilities will be available to Blubrry users beginning this summer.

About Blubrry

Blubrry is a podcasting community and directory that gives creators the power to make money, get detailed audience measurements and host their audio and video. Whether you are a media creator, advertiser or media consumer, Blubrry is your digital media interface.

About StreamGuys, Inc.

In business since 2000, StreamGuys is an industry-leading service provider of live and on-demand streaming, podcasting delivery, and software-as-a-service (SaaS) toolsets for enterprise-level broadcast media organizations. The company brings together the industry’s best price-to-performance ratio, a robust and reliable network, and an infinitely scalable cloud-based platform for clients of any size to process, deliver, monetize and playout professional streaming content. StreamGuys supports many of the world’s largest Podcasts, global TV and radio broadcasters, video and audio production companies, houses of worship, retail and hospitality businesses, government organizations, medical and healthcare services, and live venues for sports and entertainment. The company excels in developing and deploying technologies for business growth and revenue generation, including dynamic ad insertion, mobile streaming and detailed business and data analytics.

# # #

StreamGuys, Inc – info@streamguys.com – www.streamguys.com – 707.667.9479

P.O. Box 828 Arcata, California 95518 – fax 707.516.0009

The Importance of Internships-and an appreciation from a recent intern

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Our friends at StreamGuys  forwarded this letter  from a recent intern who became an employee through HSU’s Business Internship Program.  I would just add that in the many years I worked in HR and employment there was NO greater indicator for college grads than having completed an internship. NONE.

I had a client, who had a degree from CR in Office Practice,  who didn’t know the proper format for a simple business letter.  She explained, “They teach us all these different computer programs but no one teaches us how to DO anything”.  That’s where internships come in. Please consider contacting the HSU School of Business if you can host an intern. It’s a win-win situation.

Here’s the letter:

On April 27th, the HSU Business Department, The Patricia D. and William B. Smullin Foundation Board, The McLean Foundation, 36 student interns, and local business leaders gathered at the Arcata Theater Lounge to celebrate. The Smullin and McLean Foundations’ generosity has brought HSU’s Business Internship program to life, a private and public sector partnership.

The program pairs eager students with local businesses interested in soon-to-be graduates. Real world learning begins when students apply for the program with references and a letter of interest.

Under the vision of Dean John Lee; Dr. Hari Singh and Chris Gaines, the HSU Business Department’s Internship Coordinator, has enthusiastically leveraged his professional network to connect interns with local businesses. Every two weeks Chris meets with the interns as a group to discuss challenges we are facing.

HSU’s Business Internship Program is beyond teaching basic work experience; it is providing career experience relevant to student’s degrees.

StreamGuys gave me a full time position after graduation, something I would not have without the forward thinking of the HSU Business Department, The Smullin Foundation, The McLean Foundation, and our local businesses. I want to thank all involved and both myself and my employer want to thank HSU School of Business for being on target and looking towards the success of the areas small businesses and the future of its graduating students. We want to encourage future students and local business that have an interest to learn more as this great program continues next year!

Thank You,

Timothy Labelle

Jonathan Speaker, StreamGuys, Inc.

Streamguys Takes it Further

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The latest from our premiere internet player:

FOR IMMEDIATE RELEASE

Press Contact:
Brian Galante
Dimension PR
(207) 494-8428
brian@dimensionpronline.com

StreamGuys Turnkey Streaming Network Elevates Online Radio Presence for Cox Media Group

SaaS platform integrates multiple cloud-based products and services to support live and on-demand streaming, targeted ad delivery, audience metrics and more for 60 stations

BAYSIDE, CALIFORNIA, February 1, 2016 — StreamGuys, a pioneering content delivery network and streaming media provider, has partnered with Cox Media Group to roll out a turnkey SaaS streaming platform for live ad-supported broadcasts, on-demand podcasts, and detailed business metrics and reporting across its entire radio network.

Now live across all 60 Cox Media Group radio stations in 11 markets, StreamGuys has built a rich toolset around its robust, reliable cloud-based content management and delivery network in alignment with the broadcaster’s goals. The company’s SaaS approach cleanly and cost-efficiently integrates several recent, innovative StreamGuys SGsuite products and services into the network that enrich streaming player data, accelerate podcast creation, enhance royalty reporting, and monetize streaming initiatives.

“In StreamGuys, we have found an ideal technology partner that understands the same opportunities we see to evolve our radio products,” said Tim Clarke, senior director of digital audience, Cox Media Group. “Their infrastructure and technology, along with competitive pricing and expertise in broadcasting, gives us incredible flexibility in the management and delivery of our network-wide streaming initiatives.”

Clarke emphasizes that Cox Media Group’s key goal is “ubiquity,” and StreamGuys’ open architecture assures delivery across all web and mobile platforms to support all listener preferences. The streaming experience is further bolstered through SGPlayer, an HTML5 multimedia player that is custom-skinned for each station. SGPlayer’s rich metadata support delivers the relevant information that online audiences seek along side the audio stream, including song/artist data, album art, recently played tracks and social media links for sharing the experience with other listeners. SGplayer is also an approved Nielsen SDK player, delivering client-side analytics that offer greater insight into online listener demographics than what was possible before.

Beyond live streaming, Cox Media Group is managing its ever-growing stable of on-demand podcasts using StreamGuys’ SGrecast software. SGrecast empowers multiple operators to quickly turn linear broadcasts into Podcasts and side channels of any length, with near-immediate turnaround to consumers. Clarke notes SGrecast has been “a phenomenal success,” and is used for brief news, traffic and weather in every market; and 24/7 rebroadcasts of high-profile shows after initial airings.

StreamGuys’ advertising portfolio also allows Cox Media Group to intelligently strategize local and national online ad campaigns. In addition to local video and audio insertions, Cox Media Group integrates ads for out-of-market listeners using StreamGuys’ connectivity to AdWave, a leading ad marketplace warehouse.

“Our listeners want access to our content on demand and on the devices of their choosing; SGrecast allows us to extend the life of content beyond the live linear broadcast,” said Clarke. “We can now provide content such as news, traffic and weather in an on-demand audio format that is easily consumable in our apps and on our websites. Additionally, we can offer a more advanced level of targeting to our advertisers, giving them more meaningful opportunities to reach our collective listeners.”

The StreamGuys SaaS architecture also integrates the company’s leading business software platforms, including a custom package for enhanced royalty reporting. This allows Cox Media Group to deliver information to the RIAA and SoundExchange about when and where songs were played in an automated manner—eliminating the time-intensive manual data entry and paperwork previously associated with ensuring artists are fairly compensated. The business software package also includes SGreports for in-depth audience analytics and stream metrics; SGalerts for e-mail-based notification of performance issues network-wide; and detailed logging and reporting for ad playout and exposure.

“Cox Media Group has deployed a highly progressive streaming architecture that StreamGuys will continue to scale and evolve in partnership with their internal teams, ensuring they remain on the leading edge of digital media delivery for many years to come,” said Jason Osburn, executive vice president, StreamGuys. “We are elated to deliver a comprehensive SaaS service that, along with our turnkey support, will at once help Cox Media Group solve problems and generate new ideas to push online radio and podcasting forward.”

About StreamGuys, Inc.
In business since 2000, StreamGuys is an industry-leading service provider of live and on-demand streaming, podcasting delivery, and software-as-a-service (SaaS) toolsets for enterprise-level broadcast media organizations. The company brings together the industry’s best price-to-performance ratio, a robust and reliable network, and an infinitely scalable cloud-based platform for clients of any size to process, deliver, monetize and playout professional streaming content. StreamGuys supports many of the world’s largest Podcasts, global TV and radio broadcasters, video and audio production companies, houses of worship, retail and hospitality businesses, government organizations, medical and healthcare services, and live venues for sports and entertainment. The company excels in developing and deploying technologies for business growth and revenue generation, including dynamic ad insertion, mobile streaming and detailed business and data analytics.

# # #
StreamGuys, Inc – info@streamguys.com – www.streamguys.com – 707.667.9479
P.O. Box 828 Arcata, California 95518 – fax 707.516.0009

 

Art Bell Is Back- and Riding StreamGuys

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“Dark Matter Digital Network, a burgeoning online radio network focused on science, paranormal and related topical radio shows, has selected StreamGuys to provide all content delivery network (CDN) and streaming services for its programming, including dynamic ad insertion.” according to a press release from StreamGuys.

It continues, “The appointment of StreamGuys as the network’s exclusive CDN and streaming partner coincides with paranormal radio legend Art Bell’s return to broadcasting. Mr. Bell’s new Midnight in the Desert program premieres this week, airing weeknights on Dark Matter Digital Network at 12 midnight ET.”

(Calls to KINS and to BiCoastal Media,  formerly the local outlet for Bell’s late night show, established that they currently have no plans to carry his new show but a barrage of phone calls could perhaps change their minds.  Bell fans are vociferous in their devotion. KXL in Portland, 101.1 FM, is carrying the broadcasts as are KNYE in Pahrump NV,  95.1 FM and four SoCal stations. Does anyone besides Art Bell really live in Pahrump NV?)

Here is an interview from RadioLink.  

More from the release:

“Keith Rowland, owner of Dark Matter Digital Network and a longtime webmaster and engineer for Art Bell, has gradually built a live talent roster since launching the network in 2013. With the return of Art Bell and the addition of The Other Side of Midnight, a new show from Richard C. Hoagland airing immediately after Midnight in the Desert, Rowland sought to offload the growing responsibilities that come with a busier live streaming schedule—and a quickly growing audience.

A recommendation from TuneIn, the popular stream aggregator that will carry Midnight in the Desert via its mobile app, brought StreamGuys into the picture. StreamGuys quickly established a robust, cloud- based streaming architecture that can quickly scale up or down to accommodate audience sizes from show to show, along with redundant mp3 and AAC+ streams to accommodate most media players. Rowland also signed on for StreamGuys’ dynamic ad insertion service, ensuring a simple path to stream monetization without the burden of managing ad schedules and delivery.”

“StreamGuys developed a strong combination of hardware and streaming infrastructure that covered everything from dynamic user numbers to ad delivery,” said Rowland. “They built a redundant server backbone to handle thousands of connections seamlessly, with automatic failover to backup systems as needed. It’s an intelligent configuration that can determine which server and data center location is best equipped to handle each connection.  And the ad insertion service happens entirely server-side, which means we simply have to send a toe down the audio chain to trigger ads. They do all the heavy lifting, which removes the headaches of manual ad management from the client side.”

The monetization angle is especially important for Dark Matter Digital Network as a quickly growing streaming network. While 22 over-the-air radio stations in North America have signed on to pick up Midnight in the Desert from a relay stream, Rowland emphasizes that his operation is primarily an internet streaming network—a vision that he sees quickly gaining momentum.

“Increasingly, broadcasters who leave the corporate market recognize independent internet streaming as the next logical step,” said Rowland. “Even when Art Bell was on terrestrial and later satellite radio, more listeners were switching to a concurrent internet stream with each passing week. This was the next natural step for Art, and it’s exactly where we want to be as Dark Matter Digital Network. We can control everything we do, and streaming is a more exacting technology when it comes to financials. We understand our demographics, we know our audience numbers and we can monetize everything easily compared to the surveys and averages of terrestrial radio. StreamGuys is helping us achieve our monetization goals.”

About StreamGuys, Inc.

In business since 2000, StreamGuys is an industry-leading service provider of live and on-demand streaming, podcasting delivery, and SaaS toolsets for enterprise-level broadcast media organizations. The company brings together the industry’s best price-to-performance ratio, a robust and reliable network, and an infinitely scalable cloud-based platform for clients of any size to process, deliver, monetize and playout professional streaming content. StreamGuys supports many of the world’s largest Podcasts, global TV and radio broadcasters, video and audio production companies, houses of worship, retail and hospitality businesses, government organizations, medical and healthcare services, and live venues for sports and entertainment. The company excels in developing and deploying technologies for business growth and revenue generation, including dynamic ad insertion, mobile streaming and detailed business and data analytics.

Finally, here is an interview with The Man himself from Dark Matter, including a link for those who wish to sign up for Midnight in the Desert.  Enjoy!

END