I tend to think of Umpqua as a small, local bank but it’s not. Since the early 90’s it has grown from six branches to 364, including those that were acquired from Sterling Bank in April of this year. They have 5000 employees in branches in Washington, Oregon, California , Nevada and Utah and are looking to open more, while consolidating for efficiency.
How do they distinguish themselves from all the other banks and credit unions seeking your money? By a folksy approach that includes including displays of local products in its branches, and handing out chocolates with each cash withdrawal. Each Umpqua branch has a telephone direct to Ray Davis, the president, whose approach to growing the bank has been to build a $22B bank while still operating small.
Umpqua has four branches in Humboldt now but has announced that 27 branches will be closed before the end of the year- 13 in Washington and seven each in Oregon and California. No specifics available yet, but Umpqua has attracted the attention of no less a news source than the Economist. That’s bigtime.
I usually deal with credit unions, with the exception of my mortgage with NVB, so I have no experience as an Umpqua customer. Do you deal with them? What have been your experiences? We’d love to hear from you.