Loleta Cheese, beloved by generations of Humboldters, is changing , and not for the better. As you know, they were bought last year by a Bay Area chef who immediately introduced THREE lines of cheese. It apparently hasn’t worked out too well.
I’ve been in the habit of buying their cheese for birthday presents for years Last month I wanted to buy for two birthdays but I couldn’t get their website to work. So I drove to Loleta and picked out two identical piles of cheese to be shipped, one to Florida, one to Minneapolis. The last time I did this was at Christmas. When the nice clerk gave me forms to fill out, I told her, “Just do it like last time -you have the addresses”. No, we don’t, she told me. The new owner DELETED ALL THE CUSTOMER FILES.
What kind of bozo would do that?
We filled out the forms- this was on Friday, April 28 at 2pm according to my receipt. As I was leaving she said the cheese would be shipped out on Monday, It was all picked out and ready to go but, no, it had to wait four days to be shipped. Not impressive.
All the next week, I looked forward to hearing from my cheese-starved relatives that they had received their cheese. Hearing nothing, I called Loleta Cheese. on May 8. I reached the same nice lady. She said my cheese had just been shipped THAT DAY. When I asked why it took so long, she said they had been out of one of the selections. They were not. I had picked them out myself. All were present. I didn’t argue with The Nice Lady but I will no longer entrust Loleta Cheese to mail anything for me. Just sayin’
I hope Loleta Cheese survives. Several people rely on it for employment. But when you lose your customer service, you’re on the way to closing. When I write anything critical about this business their friends and relatives spring to their defense. Loyalty is great, but customer service is better. We should have both.
The ‘new” cheeses are not very good, The citrus is particularly awful. They are selling a “blue cheese” made by Pt Reyes Cheese that is just okay. It’s not real blue cheese. Say a little prayer for this company and let’s hope they can survive on the summer trade in grilled cheese sandwiches. Everyone wants to try them once. After that, do they have a real business?