Three Things I Didn’t Know Until Now

Forwarded for your edification:

‘Fraid of spiders? Get used to them. Every household in the United States harbors about 100 of them.  But they only kill about seven people a year. Snakes kill five. This was in Better Homes and Gardens so it has to be true.

That actor who plays The Asshole in the National Car Rental ads, the guy who doesn’t want to talk to mere humans and negotiates a raise with himself, is Patrick Warburton, who played Elaine’s idiot used-car salesman boyfriend, the one who told her she was going to Hell.  I sure didn’t recognize him. Guy is a genius. I didn’t used to appreciate those ads but I’ve seen the light.

The unemployment rate in Shasta County  is 8% according to the Redding Searchlight-Record.  That’s compared to 5% for Humboldt County.

(Bonus)   According to the same paper, Red Emmerson of Sierra Pacific Industries is still rich. In fact, his Forbes ranking increased from 481 to 435 while his worth remained about the same, meaning some folks above him in the list had a tough year.  HERE’S the story.

(Another bonus)  Wild Rose Farm in Blue Lake is the larges quinoa producer in the US. You would have known that if you’d read the Greenway newsletter last week.

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Eating Out: The Stuf’d Potato

I told my friend we’d eat anywhere she wanted. I was surprised that she picked the Stuf’d Potato. I’d eaten there a couple of times when It was in Henderson Center and thought it was okay but hadn’t checked out the new location on Broadway. The “new” location is in the Victoria Place, a strip mall tucked behind the Big Five and unless you were looking for it you would never find it.  This is not a location people just stumble upon.

There were two other diners at 1230 on a Thursday.  We didn’t see anyone else coming or going.  Signs were posted for a festive Valentine’s Dinner, bacon -wrapped filet at $45. The interior is pleasant and the chairs were comfortable.  I note this because  I’ve been to a couple of places lately that DON’T have comfortable seating. The place is immaculate.   I could imagine that in the evening, with candlelight and music, you could forget the strip mall aspect and it could be a creditable date restaurant.  If nothing else, you could talk about the food, which is at least a bit unusual for Eureka.

The menu seems like the same one from Henderson Center.  I’d had the potato with chicken in wine sauce before (10.95) and it would still be my pick but for a change I ordered their Reuben  (also $10.95) which was fine. In a perfect world the pastrami would be thinner sliced but it was good, as was the potato salad. My friend had a chicken filet sandwich (ALSO $10.95) but it turned out she really wanted the bread pudding ($4.50) which she took home.  She reported back that it didn’t seem as good as when she had had it before but I couldn’t help because I loathe bread pudding.  If I go back I will definitely try one of the crepes. 

The server was very friendly and encouraged us to stay as long as we wanted. We could have had a confidential business meeting. The reason for the lack of traffic is probably the name of the restaurant, which gives the impression that potatoes all all they have. The Yelp reviews point this out.

So if you’re looking for a place to have a quiet business lunch, or maybe a date night, check out the Stuf’d Potato.  Not so great for networking, though.

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The January Economic Index Is In

Dr Eschker’s hard-working team reports that “The Monthly Foreclosures data in Humboldt County have been updated. There is a decrease in both Notices of Default and Trustee Deeds since our last update and since their peak after the housing bubble burst. These measures of foreclosure are at or near long run averages, which is an indication that the county housing market has bottomed out.”

Read the full report HERE.

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Streamguys Takes it Further

The latest from our premiere internet player:

FOR IMMEDIATE RELEASE

Press Contact:
Brian Galante
Dimension PR
(207) 494-8428
brian@dimensionpronline.com

StreamGuys Turnkey Streaming Network Elevates Online Radio Presence for Cox Media Group

SaaS platform integrates multiple cloud-based products and services to support live and on-demand streaming, targeted ad delivery, audience metrics and more for 60 stations

BAYSIDE, CALIFORNIA, February 1, 2016 — StreamGuys, a pioneering content delivery network and streaming media provider, has partnered with Cox Media Group to roll out a turnkey SaaS streaming platform for live ad-supported broadcasts, on-demand podcasts, and detailed business metrics and reporting across its entire radio network.

Now live across all 60 Cox Media Group radio stations in 11 markets, StreamGuys has built a rich toolset around its robust, reliable cloud-based content management and delivery network in alignment with the broadcaster’s goals. The company’s SaaS approach cleanly and cost-efficiently integrates several recent, innovative StreamGuys SGsuite products and services into the network that enrich streaming player data, accelerate podcast creation, enhance royalty reporting, and monetize streaming initiatives.

“In StreamGuys, we have found an ideal technology partner that understands the same opportunities we see to evolve our radio products,” said Tim Clarke, senior director of digital audience, Cox Media Group. “Their infrastructure and technology, along with competitive pricing and expertise in broadcasting, gives us incredible flexibility in the management and delivery of our network-wide streaming initiatives.”

Clarke emphasizes that Cox Media Group’s key goal is “ubiquity,” and StreamGuys’ open architecture assures delivery across all web and mobile platforms to support all listener preferences. The streaming experience is further bolstered through SGPlayer, an HTML5 multimedia player that is custom-skinned for each station. SGPlayer’s rich metadata support delivers the relevant information that online audiences seek along side the audio stream, including song/artist data, album art, recently played tracks and social media links for sharing the experience with other listeners. SGplayer is also an approved Nielsen SDK player, delivering client-side analytics that offer greater insight into online listener demographics than what was possible before.

Beyond live streaming, Cox Media Group is managing its ever-growing stable of on-demand podcasts using StreamGuys’ SGrecast software. SGrecast empowers multiple operators to quickly turn linear broadcasts into Podcasts and side channels of any length, with near-immediate turnaround to consumers. Clarke notes SGrecast has been “a phenomenal success,” and is used for brief news, traffic and weather in every market; and 24/7 rebroadcasts of high-profile shows after initial airings.

StreamGuys’ advertising portfolio also allows Cox Media Group to intelligently strategize local and national online ad campaigns. In addition to local video and audio insertions, Cox Media Group integrates ads for out-of-market listeners using StreamGuys’ connectivity to AdWave, a leading ad marketplace warehouse.

“Our listeners want access to our content on demand and on the devices of their choosing; SGrecast allows us to extend the life of content beyond the live linear broadcast,” said Clarke. “We can now provide content such as news, traffic and weather in an on-demand audio format that is easily consumable in our apps and on our websites. Additionally, we can offer a more advanced level of targeting to our advertisers, giving them more meaningful opportunities to reach our collective listeners.”

The StreamGuys SaaS architecture also integrates the company’s leading business software platforms, including a custom package for enhanced royalty reporting. This allows Cox Media Group to deliver information to the RIAA and SoundExchange about when and where songs were played in an automated manner—eliminating the time-intensive manual data entry and paperwork previously associated with ensuring artists are fairly compensated. The business software package also includes SGreports for in-depth audience analytics and stream metrics; SGalerts for e-mail-based notification of performance issues network-wide; and detailed logging and reporting for ad playout and exposure.

“Cox Media Group has deployed a highly progressive streaming architecture that StreamGuys will continue to scale and evolve in partnership with their internal teams, ensuring they remain on the leading edge of digital media delivery for many years to come,” said Jason Osburn, executive vice president, StreamGuys. “We are elated to deliver a comprehensive SaaS service that, along with our turnkey support, will at once help Cox Media Group solve problems and generate new ideas to push online radio and podcasting forward.”

About StreamGuys, Inc.
In business since 2000, StreamGuys is an industry-leading service provider of live and on-demand streaming, podcasting delivery, and software-as-a-service (SaaS) toolsets for enterprise-level broadcast media organizations. The company brings together the industry’s best price-to-performance ratio, a robust and reliable network, and an infinitely scalable cloud-based platform for clients of any size to process, deliver, monetize and playout professional streaming content. StreamGuys supports many of the world’s largest Podcasts, global TV and radio broadcasters, video and audio production companies, houses of worship, retail and hospitality businesses, government organizations, medical and healthcare services, and live venues for sports and entertainment. The company excels in developing and deploying technologies for business growth and revenue generation, including dynamic ad insertion, mobile streaming and detailed business and data analytics.

# # #
StreamGuys, Inc – info@streamguys.com – www.streamguys.com – 707.667.9479
P.O. Box 828 Arcata, California 95518 – fax 707.516.0009

 

Three Things I Just Learned

1. Mega-uber-Hollywood producer Kathleen Kennedy, the godmother of the Star Wars franchise, is a graduate of Shasta High School. That’s in Redding.

2.  14% of the State of California is pavement. That includes roads.

3.  When the Humboldt Soup Company says on its Facebook page that they have Chicken Cocoanut Curry Soup, you HAVE to get there before 2pm or it will be gone.

Speaking of gone, we are taking a hiatus until the New Year. Stay dry and and take care of each other. Hopefully the new year will not be as ugly as the old was. Our very best wishes to each of you!

 

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The Ad That Makes Me Cry

I’m talking about the GE ad that shows an Idea, in a costume that looks like it was recycled from the Farmer’s ad about “gaps in your insurance coverage”. The Idea is a scruffy, shaggy creature that no one wants around because it’s ugly and disturbing.  It hangs out at coffee shops till they close. It’s homeless, living in a box in an alley. Finally a yuppie takes it in but by that time my eyes are filled with tears.

Cherish your ideas! Every business in this community started as an idea. Cherish your ideas- nourish them, love them, work on them, discuss them and above all be thankful for them.

Happy Thanksgiving!

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