Happy Easter? Bah, Humbug!

***Here’s an oldie but a goodie in the holiday spirit.***

Easter is my least-favorite holiday.  At Christmas you get good chocolate and lots of presents.  At Easter you get Peeps. No comparison.

As a kid growing up in Eureka, I was subjected to all kinds of barbaric treatment by well-meaning family members. I HAD to have a new coat, made from scratch by a lady on “A” Street, Audrey Hansen and her mother. Anyone remember them? Every coat involved two or three fittings all of which involved repeatedly being stuck with pins. These days we’d call it child abuse. The ladies were still in business when I was in sixth grade and had to have a Tiger Lily costume for the Christmas Pageant. More pins.

My normal hair wouldn’t do for Easter, either. My grandmother would march me down to Daly’s to have my hair permed. Remember that salon on the mezzanine level?  The sulphurous fumes from the frying hair filled the whole store.  Ah, the good old days.

Like it or not, Easter is a big holiday for retail spending. The National Retail Federation tells us each of us will spend $140 on Easter this year.  I’m not even close. I bought some Reese’s and a Paas egg coloring kit.  Don’t ask.  Our Easter Dinner will be a pork roast rescued from the freezer. I like to slow-cook them so that the house smells good for hours.  

That NRF article includes some fascinating data on how people plan to spend the holiday. almost half of you will be in church.  Which is good.  I don’t go myself, but I definitely  approve of church. Almost a third of you will be surfing the web on Easter, maybe doing some online buying. I asked the friendly staff at Partrick’s the other day about their holiday sales and they reported that while their big days are Christmas and Valentine’s,  Easter comes in a close third,  representing maybe 15% of yearly revenues. That’s pretty much the same as on the national level.  

So Happy Easter, everyone.  Support your local candy store and don’t make your kids get their hair fried. And go to the Zoo. It’ll make you feel good.

END

Happy Retirement, Wally Cunningham

I took my car into Old Town Brake and Auto at 4th and D as I have for the past 15 years and Wally told me he’s retiring at the end of the month, turning the shop over to his son Brian (whose own shop, Eureka Brake & Automotive, on Second Street, will remain open.) Wally has achieved the American dream- a successful business to pass on to his kids and as far as I can figure he did it the old -fashioned way-through hard work. Keeps the same employees around for years too. Stop by and say goodbye to Wally and Sharon, who are remaining in the area. We’ll miss ya, Wally. 

And I’ll be offline for a few days while St. Joseph’s installs my new knee. Or should that be, my knew knee?  Blessings of the season to all of you.

HOLIDAZE – Some brief observations

Yesterday was December 4 and I could not find a parking spot in Old Town.  This year is one of those with only three weeks  between Thanksgiving and Christmas. I hate when they do that. We have cause to rejoice- the waterfalls in Yosemite are falling  again. No, the drought’s not over but at least the mountains are looking more normal. Elsewhere..

Sacramento papers reported that the July  California bar exam had the lowest pass rate of any in recent memory- 61% for first-timers, down from 68% last year.  the pass rate for repeaters was only 14%, down from 21%. I don’t mean to be alarmist, but it seems to me that with all the confusion about Prop 47,  possibly changing weed laws and definite changes in immigration policy,  we shouldn’t be facing these challenges with dumb lawyers. Be forewarned!!

Are you a Twitter user? (I call them twits.) The Economist reports that Twitter has ore than quadrupled its revenues since 2012 but is not expected to be profitable until 2017 if then. One reason is that they devote more cash to compensating their employees than do Google and Facebook. 285M folks log onto Twitter monthly which includes 20% of American smartphone users. 75% of Twitter’s ad revenues  are from the mobile market. They observe that Twitter’s user-growth has slowed and that Facebook has four times the number of users. Me?  I did two tweets.  I’m done.  I’ll check in next time there’s civil disorder. 

Finally , you looking for a job?  The Rite Aid in Henderson Center has NOW HIRING on their marquee. Union jobs! Go for it!

 

The Eagerly Awaited Humboldt Soup Company

..is holding its official opening tomorrow. Here’s a link to the menu as posted on Facebook (they don’t have their website operational yet) so you can check it out before lunch tomorrow ’cause it sounds like there’s going to be a stampede. You have to scroll down aways to see the whole menu. The beet salad sounds incredible. Good luck to them!

Vital Records

Social Security wants my sister’s birth certificate. Her copy is in a storage locker in Sonora, she thinks. I head down to the Courthouse. It’s drizzling.

For the first time ever, I try parking in the gravel lot at the North end of the building. Big mistake. I drive a lowslung car. The lot consists of huge cavities in the gravel. My car rocks back and forth as I pull into a space, listening to the oil pan scraping the gravel.   I wouldn’t call it “accessible” but at least it’s on the same block. After a long, long walk back to the front entrance, I go through the security line.  A table near the elevator is marked “Courthouse Information.”  A young man fields inquiries while not missing a beat of his cellphone conversation. I need to go to the 5th Floor, which means going to the 4th, then switching elevators to ride to the 5th.

I enter the offices of the Clerk/Recorder. The view from here is normally stunning, but today it’s gray and dismal. There are four or five workers inside and one woman who appears to be doing research of some kind. The workers approach helpfully. I only need one.

I have already downloaded and filled out the request form. A pleasant man says he’ll be back in five minutes. He is.  I pay the $25 for a super-official document because I really don’t know what kind they want.

In the elevator I look at the certificate. I remember her doctor, a nice man who died in a plane crash, leaving a young family. Remembering him makes me sad. 

The drizzle continues.

Food News:That Caribbean Place; Big Louie’s reborn as Marcelli’s

This is my third post about “The Caribbean Picnic”,  on Henderson where the GoGo Bistro used to be.  I finally made it in there yesterday. It’s a PUERTO RICAN restaurant with CUBAN food also.  The two main offerings are Cuban sandwiches (ham, pork, usually pickles) and a Puerto Rican sampler, both $9.  I’ve eaten a lot of Cuban sandwiches, having family in Florida, and this was not only better than average, it’s HUGE, easily two meals for the  average person. They also have a selection of pretzels, not the little brittle kind but serious big puffy ones. The staff is welcoming and helpful and I will definitely be back. Any of you who visit this place, please share your opinions with us.

On another note,  Marcelli’s Pizzaria  (their spelling) had a soft opening a few days ago and  folks were streaming in for lunch at what used to be Big Louie’s. They don’t have a website yet but they’re open 7 days and the menu looks a lot like the old BL one. You can call them at 497-6374 for eat-in, takeout, delivery or take’n’bake. So much to be grateful for! Please share your reviews with us. Bon appetit. 

Restaurants on the Move

According to the filings in the Times-Standard this morning, the site of the late lamented GoGo Bistro in Henderson Center is going to reopen as “The Caribbean Picnic” and the short-lived Luna effort on 5th Street, the New Moon Cafe, is becoming the “Gonzales Mexican Restaurant.”  Good luck to both efforts.   When I first moved back here,   I couldn’t believe the number of Mexican restaurants in Eureka, but they’re all surviving. They move, they change,  but they never actually go out of business (with the exception of the moribund place catty-corner from the SBDC, where I never saw a single person actually EAT anything. They’re apparently reopening but I couldn’t find anyone on the premises).  Really curious to see the menu at the Caribbean picnic place.  Something a little different!

Mothers’ Day Doesn’t Mean Much If You’re Homeless

I don’t celebrate Mother’s Day. I’m not a mom , I lost my own mother at a young age and in January I lost my wonderful stepmother. So it’s basically a holiday for other folks and it must have been an act of fate that a couple of days ago I ran across the first copy I had seen of The Humboldt Edge. It’s a paper published by the homeless community with the support of the Ink People and you should pick up a copy (they’re available at Old Town Coffee)  or check them out online.   It’s humbling. 

Way back in December 2007 the Times-Standard reported that there were about 2000 homeless in Humboldt County OF WHICH 40% (or 800) ARE CHILDREN. I was shocked by this and further shocked that no one else seemed to be outraged. This figure has apparently not changed in the last seven years since the newest Edge states there are around 700 of these kids. If anyone has updated figures, bring them forth.  A teacher was quoted in the Times the other day as saying that a huge number of his students were living in cars. 

Now I don’t mean to bring you down on a day when everyone YOU know is busy fixing big meals to celebrate Mom.  She deserves it but I will ask you to take a moment sometime in the next week to do something for these kids who don’t get holiday meals or a roof over their heads. Can you imagine how a mother feels who cannot provide shelter to her children?. However much Rob Arkley and his ilk rail about the so-called “invasion” by the homeless (most of whom were born right here) surely this cannot be blamed on the kids. Drop a check to Betty Chinn or just GO to your nearest elementary school and give them some bucks; they know what their students’ needs are. Just do it in honor of mom.

And have a happy Mother’s Day. Really.  

 

“Catfish” Lessons for Redwood Coast Business, Port of Oakland big plans and HumBay Tourism Center

CATFISH-If any of you have not seen “Catfish”, either the movie or the TV series which just finished its second season on MTV, you’re missing out on a phenomenon.  I waste more time than I care to admit watching junk TV (“Pawn Stars”, anyone?) but “Catfish” is in a class by itself. The whole franchise got started when Nev Shulman, a young, good-looking and seemingly intelligent New Yorker formed an online friendship via Facebook with a young girl in the Midwest who appeared to be a phenomenal graphic artist. (I don’t usually use the word “intelligent” and “Facebook” together, but bear with me here.)  Certain things didn’t add up, so he decided to investigate the situation with the help of his filmmaker brothers and discovered that the girl’s mother had done the artwork and that he had been “catfished”, a term which has entered the language now and which normally refers to a person who has been taken in by someone who hides his/her true identity on Facebook. The motive could be money, spite, whatever but Shulman got so many emails after the film “Catfish” started being shown that it became clear there was ample material for the series, which is heading into its third season.

     It would be easy to dismiss the various victims as just plain stupid, and some of them are. However, some are quite sophisticated and wary of situations that seem too good to be true. There are infinite variations on the plot (using a model’s photo in lieu of your own, creating a fantasy identity etc) but after you watch long enough , some eternal verities emerge, some of which Redwood Coast Businesspeople should keep in mind in your marketing campaigns. Take these to the bank:

1.  People believe what they want to believe.  You know that old gag, “Who ya gonna believe, me or your lying eyes?” Most people are totally capable of ignoring reality when convenient.

2. Hope invariably trumps common sense. You didn’t show up for our long-postponed meeting because at the last minute you were carjacked? That one was actually used in one episode.

3. Nobody likes to be lied to. When the truth finally sinks in,  when the gorgeous girl is finally revealed to be a hundred pounds heavier that her photo, or a different sex than what was advertised, the reactions are always the same.  ANGER! Some of the couples work it through but the vast majority, when they finally figure it out, are disgusted with themselves AND the perp and terminate all contact immediately. They’re ashamed, embarrassed etc.

     What are the implications for sales and marketing? Simply put, a little light-hearted kidding (like the Joe Isuzu campaign) can be great, but making indefensible statements or claims will always come back to haunt you. Come to think of it,  this applies to politics too.

PORT OF OAKLAND TO EXPAND- along with the Panama Canal. In this account, from the Capital Weekly, Greg Lucas does an excellent job of laying out complexities facing the eleven California harbors, including our own.  Food for thought for our local rail supporters.

HUMBOLDT BAY TOURISM CENTER- Has been open since May down at 2nd and G in Eureka and I have referred at least 18 people there just to look at the beautiful job they’ve done with the building. If it were a bar, it would be one of our most elegant. The space is in zones for taste, planning activities etc. and I’ll let their own website tell the story. It’s a beautiful facility, staffed by pleasant people, but what I had hoped for was to be able to give an account of the impact it had over the past season. It turns out that’s impossible. According to the management there they have NO DATA on how many visitors they’ve had, how many tours or activities have been booked through, how many lodging bookings- nothing. They are just now- at the nadir of the tourist season- starting to keep some records which they will certainly need when their two-year contract with the HCCVB is reviewed or renewed.

Anyway, check them out for a relaxing break from hectic Holiday shopping. They don’t have any parking, which is a hassle,  but I’ve always been able to find something within a couple of blocks. We’ll revisit them here next summer when they have a whole year under their belts. And wish them well. We need all the help we can get.

Entrepreneurship- Seeking the “One Spark” of creativity

Redwood Coast businesses may not seem to have much in common with those in the sprawling megalopolis of Jacksonville FL, but take a closer look.  Both communities are port cities which need more business, both have downtowns which need revitalization, both have wealthy citizens who are willing to give back to the community, both have thriving art and music scenes, and both have avenues for those who are seeking funding for startup businesses. We have Economic Fuel, they have the new OneSpark.

OneSpark,  billed as “The World’s Crowdfunding Festival” took place over the  weekend of April 17-21 in the downtown area of Jax which was supposed to have received an economic boost from the Superbowl a few years ago, and didn’t. They chose to scatter the booths and exhibits throughout a “Creator Zone” and an “Entertainment District” stretching from Duval Street to the Jacksonville Landing on the river.  Even in the Florida heat- and in competition with the nonstop TV coverage of the Boston Marathon manhunt- the attendance over the five days reached 100,000 and there were exhibits or performances by over 900 Creators, 446 of which were officially entered in the Crowdfunding competition. Most of the rest were bands or graphic artists. Guests could vote or contribute ($5 minimum) for their favorite projects by Smartphone, by texting, by web or at a kiosk with the prize money allocated according to number of votes cast.  They could vote as many times as they wished, but only once for each project. Two stages were set up as “Pitch Decks” where creators could make a ten-minute pitch without even being registered at the Festival.

A major source of the prize money was Shad Khan, owner of the hapless Jacksonville Jaguars, who has stated he might be good for another million for specified projects. The Jax Cultural Council has already raised $180,000 towards keeping the ‘Spark District” a permanent force in the city, and will be awarding $60,000 in grants to artists who put their studios in a specified six-square-block area. The Downtown Investment Authority is seeking proposals in late May from group[s interested in putting on daily events in Hemming Plaza, a central but underutilized location.  It appears that OneSpark is more than a one-shot deal.

So who won?  Of the four categories – Music, Technology, Science and Art- Art received twice as many votes as the nearest competitor, Technology.  Among the proposals were everything from bands looking for money to record their first album and buy a van, to a massive plan called the Riverpool, a giant floating concrete dock adjacent to downtown including a marina for kayaks, restaurants, swimming pools and a public beach. On e project would transform a water tower on Jacksonville Beach into a colorful giant jellyfish. One woman is making furniture from recycled milk jugs.

But the winner by a large margin was “Rethreaded”, a company that works with women escaping the sex trade by training them to produce children’s clothing and other items from castoff T-shirts. The almost $7000 they won will fund their next four-month class.  The founder, Kristen Keen, had a similar company in India.  This has been just a quick once-over of a terrific event.  Maybe something we could try in Humboldt?