We’ve had a certain amount of fun at the expense of Loleta Cheese lately but no one is happier than we are to hear that the company is being bought by a Bay Area chef who’s going to bring the grilled -cheese craze to Loleta. Can’t happen to soon! We are really looking forward to the grilled -cheese bar and wish Chef Stokes all the best.
You’ve heard of Mystery Shoppers? This is our new feature, Shopping Mysteries, wherein we will point out various incongruities and contradictions in our local retail scene. To wit:
The Loleta Cheese Factory is always a great place to take visitors. Surely they can pick up an edible souvenir at the very cheapest price because they’re right there at the source, right? Wrong. The cheese at the store is confusingly packaged in 11-oz chunks, but the bottom line is you pay 53¢ per ounce or $8.48 a pound.
Loleta Cheese at Murphy’s Market (we shop in Cutten) is $7.99 a pound.
Loleta Cheese at Winco is, apparently, $6.99 a pound but there were several more cheaply marked packages that were close to their expiration date.
So there you have it. The “close-to-the source” mythology doesn’t work with cheese factories any better than it does at our outrageously expensive farmers’ markets. The laws of supply and demand are not subject to strict enforcement.